Day Press News

The first table shows the appearances Newsknife found during the last 12 months on the home page
and first subpage of Google News U.S. site. Only months where we found appearances are shown.

Example: H=home page, S1= subpage. In this case, during June 2011 we found
11 appearances on the home page and 0 on the first subpage. We found 11 appearances in all
that month; 100% were on the home page, a considerable improvement from previous months. This figure is a key indicator of the quality of your listings.

In June the lowest placed listing found was ranked 5th for relevance. At the usual approximately 7 listings per news item on the home page, that places it on the home page.

MONTH\PAGE

  H

  S1

LO

HI

HOME %

MNTH TOT

NOV10

0

1

25

25

0.00

1

DEC10

0

1

15

15

0.00

1

JAN11

0

3

17

15

0.00

3

MAR11

0

17

20

12

0.00

17

APR11

0

24

23

12

0.00

24

MAY11

0

16

23

12

0.00

16

JUN11

11

0

5

4

100.00

11

The next table shows the appearances Newsknife found in positions 1-7 on the home page and 1-30 on the first subpage of Google News, for the 12 months overall and for the latest month.

If we didn't find any appearances by the site in these positions during the 12 months this table does not appear.

Example: Over the 12 months we found this site listed 5 times as the 4th source for a news item on the home page of Google News, and 10 times as the 6th source on the first subpage.

The top positions on the first subpage are key opportunities to improve your listings.
It is worth studying the individual news items that appeared in positions 1-5 on the first subpage alongside
those that appeared on the home page (see last month's listings further down this page).
Is there a pointer to a weakness you can improve on?

  1

  2

  3

  4

  5

  6

  7

  8

  9

 10

PAGE TOTAL

12mnths home page

0

0

0

5

6

0

0

11

1st subpage: 1-10

0

0

0

0

9

10

8

2

1

1

11-20

8

8

8

2

2

2

0

1

0

0

21-30

0

0

0

0

0

0

0

0

0

0

62

JUN11 home page

0

0

0

5

6

0

0

11

1st subpage: 1-10

0

0

0

0

0

0

0

0

0

0

11-20

0

0

0

0

0

0

0

0

0

0

21-30

0

0

0

0

0

0

0

0

0

0

0

The final table aims to give the big picture on the site's performance in key Google News areas that affect traffic from Google News to the news site. We have converted the appearances to % to smooth out fluctuations between uneven months. If a % has moved by more than 10% in the last quarter of the 12 month period, "DOWN' or 'UP' is shown.

The column "% of all sites" indicates how visible you are at Google News. Marketing folk call that "share of voice".

Example: in this case over the 12 months Newsknife found 11 appearances by Day Press News on the home page of Google News as a source for a news item. This is 15.07% of the 73 appearances we found overall for the site. However, in the last quarter the total overall appearances found were DOWN compared with the previous months.

Those 11 appearances were 0.02% of the appearances by all sites we found as home page sources over the 12 months. Being on the home page of Google News can bring your site lots of click-through traffic but you are competing against a lot of others to appear there.

SOURCE RANGE

12 months through JUN11

JUN11

APPR

% of site

Latest qtr

% of all sites

Latest qtr

APPR

% of site

% of all sites

No.1

0

0.00

0.00

0

0.00

0.00

Home page

11

15.07

0.02

11

100.00

0.22

Home+1 subpage

73

100.00

DOWN

0.07

UP

11

100.00

0.22