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News sites face the key question that faces all web site owners,
“How do we get web users to choose our site ahead of our numerous competitors?”
For most web sites this quickly becomes more specific, “How do we get our site placed higher
in search engine ratings?”
You may say news sites don’t need search engines. People go to a specific news site; they don’t go
to a search engine and search on ‘news sites’.
No more. Now there’s a big league news search engine -
Google News. Not only will you get more visitors
if your site appears high up in the Google News listings, but Google News is a good barometer of how well
your site is appealing to the public generally.
The reason is that Google is famously successful at judging which web sites are most relevant
to what the user wants. And similarly, Google News lists the stories published by numerous news sites
“sorted by relevance”.
If your site isn’t doing as well as it could in the Google News
relevance rankings the chances are it isn’t doing as well as it
could in the web at large.
A good SEO (Search Engine Optimization) review could increase your
visitor volume by making your site more relevant to news users’
needs.
Search Engine Optimization consultants specialize in applying techniques to web sites to
improve their search engine position.
More specifically a good NRO review could increase your visitor
volume. NRO, News Relevance Optimization, is a term invented by
Newsknife to describe SEO for news sites. It means applying SEO
techniques to a news site and to its news items.
When was your news site last reviewed by a SEO expert?
Newsknife could help
If you employ an SEO expert to undertake an NRO review (or you
do it yourselves), Newsknife could help. We can monitor Google News
to see whether the relevance position for your individual optimized
stories improves compared with previous appearances for your site
that we have recorded.
You can find SEO advisors by searching Google using the term “search engine optimization”.
if you think you might need our NRO monitoring service. We will
study existing Google News data that we have recorded for your site,
and then respond to your email, usually within a week.
Newsknife in-depth information tools:
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